FAQ

Demifine® jewelry occupies the sweet spot between fine and fashion jewelry. Fine pieces retain their beauty indefinitely, while fashion jewelry tarnishes quickly with regular wear. Our Demifine® collection uses sterling silver and premium alloys as its foundation, offering lasting quality and elegant design without the premium price of pure gold and diamonds.

Our jewelry maintains its lustre when cared for according to our guidelines. Proper storage and regular maintenance will preserve its beauty for years to come.

Our silver pieces are crafted to 92.5 purity, the highest standard achievable in fine silver jewelry making.

Our gemstone selection varies by piece. Most of our jewelry features natural semi-precious stones, and you'll find detailed information about stone quality in each product's description. We also incorporate synthetic gemstones in a range of colors to offer diverse options for every preference.

The lustre of gold-plated jewellery is influenced by several factors, including frequency of wear, environmental conditions such as humidity which can accelerate tarnishing, and proper care and storage practices.

1. We provide a 1-year guarantee on the gold plating of our jewelry.
2. We recommend wearing gold-dipped jewelry occasionally and ensuring it is completely dry and free from sweat or moisture before storing it in an airtight plastic cover.
3. We use 18-carat gold plating on our jewelry, giving each piece an authentic and luxurious real-gold look.
4. We do not use lacquer or any other harmful chemicals in our jewellery.